Disney Faces Tough Sell For Next Gibson Movie

In 2004, Mel Gibson was able to whip up a groundswell of support for his controversial film "The Passion of the Christ" by showing it in churches and to religious leaders around the country.

But Gibson may have a tougher time appealing to those same faith-based audiences for his next film, "Apocalypto," given his arrest last week on suspicion of drunk driving and "despicable" remarks Gibson made while being taken into custody.

Marketing the movie was already going to be tough. The film's characters speak in an ancient Mayan language, much as the characters in "Passion" spoke in Aramaic and Latin.

The movie also has no stars and it's topic, about the decline a...